[2026] Privacy Policy

Privacy Policy

Last Updated: October 15, 2025

1. Purpose

Atlanta Dream Shop POWERED BY MONARCH COMMERCE (“we,” “our,” or “us”), provides this Privacy Policy to explain our practices regarding the collection, use, and disclosure of personal information when you interact with our websites, mobile applications, and other online or offline services (collectively, the “Services”).

This Privacy Policy describes the types of personal information we collect, how we use and share that information, and the rights you have regarding your personal data. Unless otherwise defined in this Privacy Policy, capitalized terms have the meanings given in our Terms of Service.

Atlanta Dream Shop POWERED BY MONARCH COMMERCE acts as the controller of personal information collected through our Services. Monarch Commerce is our eCommerce operations partner and processes personal information on our behalf for purposes of operating the Atlanta Dream Shop. Monarch Commerce’s role is limited to providing technology, logistics, payment processing, and other support services for our online store.

2. Scope

This Privacy Policy applies to personal information processed by Atlanta Dream Shop POWERED BY MONARCH COMMERCE at https://shopatldream.com.

3. Personal Information We Collect

We collect personal information you provide to us, information collected automatically, and information from other sources.

Personal Information You Provide:

- Account Creation: Name, email address, postal address, phone number, password, and optional profile details.
- Purchases: Shipping address, payment details (processed securely by third-party payment processors; we do not store payment card information).
- Communications: Contact information and content of your communications with us, such as customer service inquiries or newsletter sign-ups.
- Surveys, Promotions & Events: Information you provide when participating in surveys, contests, sweepstakes, or events.

- Social Media & Reviews: Public information you post on our social channels or reviews you submit.

Information Collected Automatically:

- Automatic Data Collection We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, details about your browser, operating system or device, location information, and Internet service provider, pages that you visit before, during and after using the Services, information about the links you click, and other information about how you use the Services. Information we collect may be associated with accounts and other devices. In addition, we may automatically collect data regarding your use of our Services, such as the types of content you interact with and the frequency and duration of your activities.

- Location Information. When you enable location tracking on your device, we may collect precise location information, to provide our Services, such as informing you about our inventory at our stores near your location.

- Cookies, Pixel Tags/Web Beacons, Analytics Information, and Interest-Based Advertising Technologies. We, as well as third parties that provide content, advertising, or other functionality on the Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies“) to automatically collect information through the Services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us and our partners to record certain pieces of information whenever you visit or interact with our Services.Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Services may not work properly.Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Services that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.

- Analytics. We may also use Google Analytics and other service providers to collect information regarding visitor behavior and visitor demographics on our Services.

Information From Other Sources:

- Data from social media platforms, advertising networks, and partners who help us provide and market our Services, including Monarch Commerce.

4. How We Use Your Personal Information

We use personal information for the following purposes:

- Provide, operate, and improve our Services.

- Process transactions and fulfill orders.

- Communicate with you about your account, orders, and promotions.

- Personalize content and advertising.
- Conduct marketing .
-Detect, investigate, and prevent fraud or security incidents.
-Manage and conduct other internal business and operational purposes.
- Comply with legal obligations.

- Facilitate corporate transactions.

We may also create aggregated or de-identified data that cannot reasonably be used to identify you.

5. How We Share Your Personal Information

We do not sell your personal information. However, we may share it in the following ways:

- Service Providers: We work with trusted third-party vendors who perform services on our behalf under contractual obligations. This includes Monarch Commerce (our eCommerce operations partner), payment processors, logistics providers, customer support providers, marketing platforms, and other vendors who help operate our Services.

- Select Partners: At times, we may establish business relationships with carefully chosen partners whose privacy practices align with ours. We may share your information with these partners so they can contact you about products, services, or events that may interest you.

- Advertising Partners: We may share information with advertising partners to deliver relevant ads, personalize your experience, and measure campaign performance.

- Affiliates: We may share information within our affiliated businesses to improve products, services, events, and offerings.

- Professional Consultants: We may share information with our accountants, lawyers and financial advisors in connection with the uses described above.

- Legal & Safety: We may disclose information if required by law, legal process, or to protect our rights, safety, or the rights and safety of others.

- Corporate Counterparties: We may disclose or share information with certain counterparties in various corporate transactions, such as a merger, joint venture or acquisition.

- With Your Consent: We may share your information with third parties when you request or authorize us to do so.
Aggregated or De-Identified Data: We may share data that cannot reasonably identify you (e.g., aggregated statistics) for business, research, or analytics purposes.

6. Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar tools to:

- Enable site functionality.
- Measure site performance.

- Personalize your shopping experience.

- Deliver targeted advertising.

You can adjust your browser settings to refuse cookies, but this may impact site functionality.

7. Your Privacy Rights

Where permitted by law, we may send you offers or promotions. However, we give you choices about how we communicate with you.

- E-Mail: If you no longer wish to continue receiving commercial emails from a particular Company Website, you may follow the instructions contained in any such message. You may also contact us at shop@atlantadream.com.

- Please note that, despite your opt-out selections, where permitted by applicable laws, we may send you communications regarding transactions or services you have specifically requested or to inform you of important changes to our Services, products, or policies.

Depending on your location, you may have certain other rights (please see Section 11 below):

To exercise these rights, contact us at shop@atlantadream.com. We may need to verify your identity before processing your request.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

9. Children’s Privacy

Our Services are not directed to children under 17. We do not knowingly collect personal information from children without parental consent. If we learn we have collected personal information from a child, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you as required by law.

11. Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including:

Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.

Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information's nature and processing purpose.

Deletion. You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.

Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal data for these purposes.

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, please email us at shop@atlantadream.com. To appeal a decision regarding a consumer rights, please email us at shop@atlantadream.com. In each case, we may need to verify your identity before processing your request.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data "sales" as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

Nevada provides its residents with a limited right to opt out of certain personal data sales. Residents who wish to exercise their sale opt-out rights may submit a request to this designated address: shop@atlantadream.com. However, please know we do not currently sell data triggering that statute's opt-out requirements.

If you are a California resident, additional information applies to you (see Section 12 below).

12. California Privacy Rights

This section supplements this Privacy Policy with additional information for California residents only. As noted above, we collect information that you provide us directly, information about you when you use our Services or view our online advertisements, and information about you in accordance with applicable law. In accordance with the California Consumer Privacy Act (“CCPA”), you have the right to request that we disclose the following information about our collection and use of your personal information over the twelve months prior to your request:

The categories of personal information we collect about you;

The categories of sources for the personal information we collect about you;

Our business or commercial purpose for collecting or selling that personal information;

The categories of third parties with whom we share that personal information;

The specific pieces of personal information collected about you;

If we disclosed your personal information for a business purpose, a list of the categories of personal information we have disclosed in the prior twelve months; and

If we sold your personal information for a business purpose, a list of the categories of personal information we have sold in the prior twelve months.

You also have the following rights with respect to your personal information:

- To know what personal information is collected

- To access personal information

- To correct personal information

- To delete personal information

- To opt-out of the “sale” of personal information

- To opt-out of “sharing” of personal information for cross-context behavioral advertising

- To limit the use of sensitive personal information

- To non-discrimination

In some circumstances we may not be able to honor your requests with respect to these rights – for example, we may not be able to honor your request for deletion if we need to hold on to your personal information to protect the security or functionality of our operations, to service your account, or to comply with legal obligations.

To ask for a record of the personal information we hold about you, or to exercise any of the foregoing rights, please email us at shop@atlantadream.com. You must provide enough information that we can verify who you are and that you are a California resident. We will only use personal information provided in a request to verify the requester’s identity and authority to make the request.